As the final installment in our five-part series on creating effective marketing projects we’re going to focus on how a project should come together efficiently and effectively. In a perfect world you would initiate a project by accepting a written quote and submitting your creative brief, and the workflow would go something like this…
Step 1: Initial concepts are presented for your review.
Step 2: You consult with the designer to discuss the direction that should be taken from here, or possibly request an alternate concept.
Step 3: A revised or new design is submitted for your review and should be right on target based on your previous feedback.
Step 4: The chosen design is analyzed to determine how effectively it meets your defined goals. Final revisions are made, if needed.
Step 5: You proof the job for accuracy and the designer makes any required corrections, which you then approve.
Step 6: Thee job is checked for technical quality and sent to production.
Step 7: Your campaign goes public and you start raking in the customers.
Seriously, it could happen.
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