Recession Resolution

It's a new year and it's going to be a tough one for many of us. As you may already know, Catch Light Productions recently relocated due to the impact of Hurricane Ike on our office (and home) in Southeast Texas. With the current strain on the economy, we are already seeing lots of small businesses doing some serious belt-tightening — especially when it comes to marketing. And to put a cherry on top, 2009 is Catch Light Productions 20th anniversary. For twenty years we've struggled and we've thrived. We've seen huge growth and been knocked down a few times. But, we've stayed strong and continued to come out on top. Twenty very interesting years and now we may be facing one of the toughest times yet. What better opportunity for us to practice what we preach by publicly committing to a New Years resolution to build our business and help you along the way?

To celebrate our anniversary and help fulfill our resolution, we're jumping on the blogwagon with Above The Fold — the official blog of Catch Light Productions. Don't expect us to bombard you with fluff articles. Do expect to get valueable news about the our company and the ad world, useful tips for improving your marketing efforts, and updates on the great new products and services coming your way this year.

Our first tip of the year: Go beyond your personal New Years resolution and resolve to be fully committed to growing your business in these tough times. Make the commitment publicly so you can't back out. It won't be easy, but you and your company will be better for it.

More to come. For now, best wishes for a prosperous year ahead.

Until next time,
Howard Theriot
Catch Light Productions

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Advertise and market more. Provide superior service. Be prepared for losses.

— John Everhart